NPR announced Monday that it has landed the first news-provider slot on Apple’s iTunes Radio.
iTunes Radio, which is integrated into Apple’s iTunes software, now features a 24-hour stream of NPR content including national newscasts and stories from Morning Edition and All Things Considered. The stream will also carry other NPR news and cultural programming.
NPR said that in the future, digital streams from NPR member stations will also appear on iTunes Radio.
Update: Acting NPR CEO Paul Haaga said in a memo to station executives Monday that digital streams from NPR member stations can be added to iTunes Radio if stations switch stream formats to meet Apple’s requirements. He added that NPR Digital Services will help stations with the switch.
The goal will be for listeners to select an NPR tile in iTunes Radio that would “link to localized, station-branded streams, similar or identical to those featured in the app that will become the next generation of the Infinite Player (MPX), which is being developed with Member Stations and is slated to launch later this year.”
Haaga also said that though NPR could start to sell underwriting on its iTunes Radio station, it will wait until member stations join.
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