Betsy Gerdeman, former senior v.p. of development at KLRU-TV in Austin, Texas, has been named PBS’s senior v.p. of development services. She replaces John Wilson, a veteran PBS program executive who resigned Jan. 3.
PBS President Paula Kerger announced the hiring Wednesday.
“For much of the last 20 years, I have considered public television my home and its employees my family,” Gerdeman said in a statement. “I have dedicated much of my career to helping PBS member stations remain sustainable, so that together we can further our mission to educate, inform and inspire all Americans.”
Gerdeman worked for KLRU from 2009-2013 and also served as an officer of the station’s board of directors. Her prior jobs in pubcasting include stints at WETA and at KLRN in San Antonio.
Gerdeman will start at PBS Feb. 24.
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