Politico supplies back story on Muppets’ partnership with White House

By Dru Sefton

Curious about how the Muppets ended up partnering with the White House to promote healthy foods?

“The back story,” according to Politico, “involves a series of connections between a White House chef turned policy adviser, a best-selling book and a former Coca-Cola executive who used the marketing skills he learned selling sugar-sweetened beverages to instead promote carrots.”

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