Mobile donors want to contribute even more, survey of 20,000 reveals

By Dru Sefton

Nearly 85 percent of donors using mobile devices would like to be able to contribute more money using apps, according to a new survey of more than 20,000 users by the mGive Foundation, which advocates for mobile giving.

Those donors would like to contribute $25 to $50 via text, up slightly (from 82 percent) in 2012. Currently, those donations are limited to $10.

Respondents say they like using their mobile device to donate because it’s easy, convenient and gives them control.

Also, they want more information from nonprofits via text, the survey found. In a six-point increase over last year, 17.6 percent said they would like to receive surveys about the future of the organization;  32.8 percent, a 9 percent jump, wanted information about volunteering; and 18.6 percent, a 4 percent increase, wanted program information.

The mGive Foundation is the charitable arm of Mobile Accord, a Denver-based firm providing text-message fundraising services.

Here is a link to the full report.

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