Forum will focus on philosophies of public media’s local service

By Dru Sefton

The next Public Media Futures Forum, the latest in an ongoing series of events examining topics of interest to the field, will take place Tuesday at Georgia Public Broadcasting in Atlanta. The city is also the site of this week’s Public Media Development and Marketing Conference, sponsored by DEI.

PublicMediaFutures-small-logoThe forum will explore differing philosophies of local service, such as the audience-loyalty approach championed for public radio by David Giovannoni and the “community impact” approach favored by CPB, foundations and other stakeholders.

The more than 20 participants will include Michal Heiplik, director of the Contributor Development Partnership, a project of the Major Market Group and CPB; Ted Krichels, currently a project director for PBS, examining sustainable station business models;  Arthur Cohen, president of Public Radio Program Directors; and Barbara Appleby and Valerie Arganbright, co-founders of the Minnesota sustainability consultancy Appleby Arganbright.

The Forum will be streamed live from 10 a.m. to 3 p.m. Eastern Time. (Update: The Forum is now archived.)

Previous Forums examined topics including public media leadership,  the role of pubmedia in presenting coverage of the arts, the system’s potential for filling the role of a daily newspaper,  and the benefits and pitfalls of collaborations.

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