PRI hires Kathy Merritt as v.p., content strategy and development

By Dru Sefton

Kathy Merritt, senior director of radio program investments at CPB, has accepted a position as vice president, content strategy and development at Public Radio International.

Merritt will identify new talent, production and business partners, and work with producers on content development, audience research and new business opportunities, the Minneapolis-based PRI said in today’s announcement.

She will report to Chief Content Officer Melinda Ward. “Kathy’s wide range of experience in public broadcasting,” Ward said, “including leadership positions at stations, industry associations like SRG [Station Resource Group] and Public Radio News Directors Association, and her most recent tenure at CPB, uniquely qualify her for her role in developing PRI’s content strategy, working with producers and ensuring that our content meets station and digital needs.”

At CPB, Merritt oversaw development and implementation of investment strategies for CPB’s Radio Program Fund, and administered grant projects such as the Local Journalism Centers.

She takes her position at PRI Feb. 4.

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