NPR looks to get onto gift lists with unique ‘Sale-a-bration’ promotion

By Andrew Lapin

NPR fans will get a new chance to get up close and personal for the holidays Dec. 14 and 15, when the network will open the doors of its Washington, D.C., headquarters to the public for a two-day NPR Shop Warehouse Sale-a-bration. The event, the first of its kind, will allow visitors to buy official NPR merchandise for deep discounts, enter NPR Shop raffles and meet and mingle with some of public radio’s stars as they give live talks and performances. The lineup of NPR personalities will include Susan Stamberg, Ken Rudin, Guy Raz, Scott Simon and Carl Kasell, with a live performance from NPR Music’s Alt.Latino co-host Felix Contreras as well as a live taping of the Pop Culture Happy Hour podcast.

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