In This Together
In public media, TV and radio stations in the same city or even within a university traditionally have seen each other as competitors for the loyalty of local viewers, listeners and members. But as mergers, signal expansions and newsroom collaborations have showed the benefits of coming together, those attitudes are shifting. To meet the changing needs and expectations of audiences and donors within the competitive landscape of digital media, collaboration and consolidation are increasingly seen as a strategy for stability and growth. (Illustration: Dan Page)
In public media, TV and radio stations in the same city or even within a university traditionally have seen each other as competitors for the loyalty of local viewers, listeners and members. But as mergers, signal expansions and newsroom collaborations have showed the benefits of coming together, those attitudes are shifting. To meet the changing needs and expectations of audiences and donors within the competitive landscape of digital media, collaboration and consolidation are increasingly seen as a strategy for stability and growth. (Illustration: Dan Page)
How NPR and stations are working together to expand regional news
NPR and stations have found early success at attracting support from major donors and adding reporting capacity to the system with a ...By joining forces, stations find new potential for boosting revenue, content
"Television and radio should be getting together. Joint licensees have advantages that neither one of us have individually."Fear, personal interests often hinder station mergers
Consultant and former pubmedia executive David Brugger discusses the complications that can doom potential deals.Watch our webinar about collaborations that are shaping public media
As part of our "In This Together" series, we spoke with Ideastream Public Media's Kevin Martin and Scott Finn of Vermont Public ...
