Young promoter cancels his debut as Fred Rogers’ successor

Michael Kinsell, who planned to present himself as the next Mister Rogers at a controversial gala on Sunday in San Diego, told Current in an e-mail Thursday night that he is canceling the show.

Kinsell, who said he is 18, had publicized the May 31 fundraising event as a star-studded posthumous tribute to the famous host of Mister Rogers’ Neighborhood.

“Event is in motion to be officially canceled today,” he wrote to Current. “I am in the means of letting our staff know now. At this point I'm finished with this whole thing. Do not be inclined to contact me ever again.” He sent a similar message to local reporter Mark Walker at the North County Times. "I'm sure it's all over," he wrote. "I'm so sorry for any trouble."

But later on Thursday Kinsell denied canceling the event when Broadcasting & Cable journalist John Eggerton reached him at the phone number of the Children's Media Foundation, sponsor of the fundraiser. "Not true," he told the reporter. "The event is still on."

The new confusion arose at the end of a day in which Kinsell’s attorney said he never worked with him, his publicist quit, and the California attorney general's office said Kinsell's nonprofit, supposed organizer of the gala, is not recognized by the state.

The same day, Danny DeVito's attorney told Kinsell to stop using DeVito's name. The actor was one of many stars cited in the event publicity as attendees or supporters of Kinsell's group. DeVito’s Los Angeles attorney, Joel Behr, wrote to Kinsell, saying:

“Mr. DeVito has not received an invitation to ‘The Children’s Hero Award,’ and will not be attending the event. He has no prior knowledge of this event. He has not contributed financially to the organization as you claim. Until we were informed of your false statements, Mr. DeVito was, in fact, unaware of the existence of your organization. Accordingly, please be certain to refrain from using our client’s name and photograph in publicizing this event, effective immediately. Any such use is clearly unauthorized.”

Dana Simas, spokesperson for California Attorney General Jerry Brown, said Thursday that Kinsell’s Children’s Media Foundation, sponsor of the fundraising event, has not completed the process to be authorized to do business and receive tax-exempt donations. The gala’s website and at least two press releases identify CMF as a nonprofit.

Kinsell’s news release Thursday named San Diego lawyer Andy Abrams as his attorney. But within hours Abrams told Current he issued a formal disengagement letter after learning that Kinsell had “misled” him regarding “virtually all of the details of the upcoming award ceremony."

Publicist Lisa Jammal of LJAM PR in Los Angeles had put out earlier releases for Kinsell, but she said she is no longer associated with him.

“I don’t know what’s going on,” she said Thursday. “I am not sending anything out, and I don’t want to be present at the gala. I have to detach myself.”

PBS, which accuses Kinsell of “falsely claiming association” with it and Mister Rogers’ Neighborhood (story below), confirmed that it formally objected to his activities again Thursday, faxing a complaint letter to Children’s Media Foundation. Kinsell verified in his statement that he received that letter, which he said in the statement was sent “purportedly by a law firm representing PBS and FCI.” FCI is Family Communications Inc., Fred Rogers’ production company.

Mallory Lewis — daughter of another PBS Kids star, the late Shari Lewis — told Current she has given up plans to appear at the gala. She said Kinsell contacted her publicist a few months ago about the gala. Lewis said Kinsell had said she would be introduced on stage by California’s first lady, Maria Shriver.

Lewis had planned to have several business associates accompany her to the show, she said. Her husband purchased a tux; she bought a new purse.

Then Lewis began to have doubts about the gala. She heard Bette Midler also was expected to appear, but she knew Midler has an ongoing show in Las Vegas and will be performing in Vegas on May 31. Lewis started calling contacts in the entertainment industry and hearing that other stars named in the event publicity would not be there. Then her publicist sent her Current’s May 26 story.

“I understand his desire to have a TV show, and I know how hard it is to get one funded,” Lewis told Current. She may know about that from personal experience. After Shari Lewis, her mother, died in 1998, Mallory Lewis considered developing a public TV show.

“Although this is quite egregious, we’re all lucky that the mistakes we made in our late teens or early 20s weren’t such public ones.”


PBS objects to fundraiser by ‘successor’ to Mister Rogers

Updated May 27 from an article in Current, May 26, 2009
By Dru Sefton
© 2009 Current LLC

PBS is accusing a San Diego teenager of “falsely claiming association” with the network and Mister Rogers’ Neighborhood. He is selling tickets for a May 31 gala event where, according to a news release by his publicist, he will present himself as successor to the late Fred Rogers.

Michael Kinsell, who told Current he is 18, said he has produced six episodes of a new show, Michael’s Enchanted Neighborhood.

Kinsell described the benefit event, to be held at the California Center for the Arts, Escondido, as a tribute to Rogers that will raise funds for “children’s public television” and, he hopes, for his own new show.

He said he invited members of Rogers’ family to receive a Children’s Hero Award in Rogers’ honor and said he will give $10,000 in mid-June to Family Communications Inc., Rogers’ production company in Pittsburgh.

In a complaint this month to the California Attorney General’s office obtained by Current, PBS says that Kinsell, with event publicity falsely associating himself with PBS and Rogers, could divert funds to his nonprofit from the network and Rogers’ company.

Reached over the weekend, PBS spokesperson Jan McNamara said, “PBS has no affiliation with Michael Kinsell.” The network’s complaint states that both PBS and Family Communications have “spoken personally” with Michael Kinsell and sent him cease-and-desist letters.

“This event may set a record of the biggest celebrity turnout in the history for San Diego,” said the event’s website.

Kinsell said that he was “not at liberty” to say who would appear at the gala, but “foundation supporters” include Bette Midler, Tom Hanks, Sally Field, Barbara Eden and Eddie Murphy. “That’s kind of our way of saying they will be on stage that night, but scheduling stars is difficult,” he added.

PBS apparently looked into Kinsell’s talent arrangements. In its complaint it said a talent agent for the tribute, “having been repeatedly assured by Kinsell that it is a PBS-sanctioned event,” booked an entertainer who delayed a trip to entertain U.S troops in Iraq to participate. PBS did not identify the performer.

The event’s website,, lists ticket prices ranging from $75 to $300. For $500, it says, a ticketholder will receive a “dinner with the stars (limited to 400 guests).”

Last week, the event’s website,, listed ticket prices ranging from $75 to $300. By Tuesday, May 27, all tickets were priced at $100.

Last week, the big-ticket "dinner with the stars" was going for $500. It's now available for $150.

Kinsell wouldn’t say how many tickets have been sold. He said the capacity of the Escondido concert hall is 1,523, and he expects the tickets to sell out. A spokeswoman for the arts center confirmed Kinsell has rented its main concert hall. She said the center is not involved with the event.

Kinsell, his show and the gala are “in no way are connected” to PBS or Rogers’ production company in Pittsburgh, Family Communications Inc., said FCI Chief Operating Officer Kevin Morrison. “Both organizations on a number of occasions have asked Mr. Kinsell to stop using logos, trademarks and copyrighted materials.”

The name “Mister Rogers” and his likeness, the trolley logo and several other images associated with the show are all trademarks owned by FCI or the Rogers family, Morrison said. Specific pictures and all video from the program are copyrighted by FCI.

In a certified letter sent to Kinsell May 5, PBS said it and Family Communications had contacted Kinsell previously and asked him to cease and desist from associating himself with PBS, FCI and PBS member stations.

Kinsell denied receiving “anything like that.” He said he got “a few e-mails” from FCI, “and the only thing they said was to be careful if we used (Rogers’) picture.” A photo and a video of Rogers appear on the event website.

The site bills the happening as “An Evening Honoring Fred M. Rogers, His Family, Friends and the 40th Anniversary of his PBS classic, Mister Rogers’ Neighborhood.”

FCI’s Morrison said no one from the Rogers family will be attending. Some fans of Rogers have called FCI in Pittsburgh to say they’ve purchased tickets, thinking erroneously that the production company is involved.

Kinsell said the gala will be taped for use by PBS as a pledge show. But in the certified letter, PBS rejected an offer to distribute the show. PBS said it received correspondence from Kinsell April 20 that attempted “to donate all rights” to the show. The letter said PBS “absolutely does not accept” the program, and “the apparent attempt to legitimize the program by falsely associating it” with PBS is “grounds for legal and possibly regulatory actions.”

The letter identifies Kinsell’s “alleged charities” as the Children’s Media Foundation [website under construction] and the National Endowment for Children’s Educational Media. (The latter name is similar to that of a now-inactive federal entity created by Congress in the 1970s, the National Endowment for Children’s Educational Television.)

The event website explains: “The National Endowment for Children’s Educational Media was created by Children’s Media Foundation to support the development and production of television programming that enhances the education of children. He said the endowment provides matching grants for television productions to supplement current children’s programs that strengthen “intellectual, emotional, and social skills of children.”

Kinsell wouldn’t say how either group is funded or what assets they hold.

A Neighborhood of his own

In addition to organizing the gala, Kinsell said he’s also been working on Michael’s Enchanted Neighborhood. He refers to it as “the new children’s TV program I am currently hosting.”

What is missing on children’s television is a show to carry on Rogers’ ideals, he said. “What we did in Michael’s Neighborhood, we followed the concepts pioneered by Rogers,” he said. “The emotional drama of childhood, the feelings to expect when a pet dies, or a baby comes, or I feel so mad I want to bite someone.”

He approached San Diego public TV/radio licensee KPBS early in 2008 for production help. “But we never began filming,” he said. KPBS gave him a proposal and “had done all the work with me,” he said, “but the funding wasn’t there.”

Kinsell said he eventually taped six episodes at a private studio in Miramar, Calif., after “we stabilized financially.”

In the program, he said, he has “a visit with my television friend, looking through the lens of the camera.” Many programs in addition to Mister Rogers’ Neighborhood have had performers speak to the camera, he added.

He further described his show in a February 2008 interview in the student newspaper at San Diego’s Point Loma Nazarene University, which he was attending.

In the show, Kinsell told the newspaper he sings a song, “It’s a Lovely Day to Play,” and visits puppet characters King Kindly, Queen Abigail and Prince Nicely. (Kinsell said this week he has dropped the puppets as the show has evolved.)

Rogers sang “It’s a beautiful day in the neighborhood,” and visits King Friday, Queen Sara and Prince Tuesday.

Accompanying the interview was a photo of Kinsell in a red buttoned cardigan, tying his sneakers. He said the photograph “was just a funny picture.”

No successor?

In Pittsburgh, Rogers' colleagues said they had not considered creating a new Neighborhood starring a successor to Fred Rogers.

“We understand that he was much loved and that he was part of growing up for so many generations, and that there are people who miss him in that sense,” Morrison said. "But Fred Rogers was unique and can’t be replaced.”

FCI first became aware of Kinsell's activities about 18 months ago, Morrison said. Since then, communications to him have been “largely through letters from our counsel,” he said.

Rogers' show is still fed to stations and runs on many PBS affiliates. It has not been a daily show for the past year, Morrison said. Starting in September it will be a weekend show, he said.

FCI still wants to return to production for PBS Kids. It's been working 18 months on development of an animated show for PBS, Morrison said. The nonprofit company develops other educational media projects and provides education and training for people who work with young children. It also consults on issues that affect families. Its long list of partners and funders includes PBS and CPB as well as Johnson & Johnson, the National Science Foundation, the Ford Foundation and Carnegie Mellon University.

As for Kinsell's show, he and his mother, Liz Kinsell, say they have funded it and the gala on their own.

Liz Kinsell told Current that for years she’s been financing “all these endeavors” through her tax-preparation business.

How much are they putting up for the gala? “Let’s just say it’s a tremendously significant amount of money, around and over $100,000 at this time. But it’s for a good cause.” She cited the need to bring attention to quality television programming for youngsters.

Liz Kinsell also said she and Michael had not received any cease-and-desist orders from PBS. However, they were told by the network “not to say that we’re partnering with PBS, and we’re not,” she said. “We have to make sure everything remains legal.”

Michael Kinsell said he hopes Family Communications will accept the $10,000 donation. “I can’t see why they wouldn’t,” he said. In this economy, “everyone is in need of help.”

He said that Fred Rogers “did win this award” from the foundation. “And if he was alive and called to decline it, or if someone said that on his behalf when he was alive, then, fine, we would have done something else.”

“But the fact is, he can’t speak for himself.”

Research assistance provided by Information Specialist Richard Romeo.

Comments, tips, questions?

© 2009 Current LLC

Web page posted May 26, 2009

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Michael Kinsell

Kinsell, above, says he has six episodes of Michael’s Enchanted Neighborhood ready to go. (Photo courtesy of Children’s Media Foundation.)


Communications scholar George Gerbner puts Rogers in historical context — a storyteller who helps children understand, 1996.

Rogers dies, Feb. 27, 2003.

Illinois broadcaster David Thiel writes: In master control, Fred Rogers re-enters my life.

Rogers colleagues plan new series, research unit, 2007


"It’s a Scary Day in the Neighborhood: Star-studded gala run by Mr. Rogers wannabe may not be what it's billed," reports NBC's San Diego affiliate, May 28.

Remaining partial contents of Kinsell's former website for Children's Hero Award event as cached by Google.

"Under construction" website of Children's Media Foundation, sponsor of gala tribute. The address given for the foundation is the same building and suite number on La Jolla Village Drive as a web hosting company.

Kinsell interviewed in The Point Lookout at Point Loma Nazarene University, Feb. 11, 2008: "PLNU student wants to be your neighbor."

Kinsell's Internet Movie Database page says he appeared as himself on KIds Say the Darnedest Things 11 years ago. His bio on IMDb says he's a student in an M.A. program in early childhood education and host of Michael's Enchanted Neighborhood "on PBS.'

Mister Rogers' Neighborhood website on

Family Communications Inc., the Pittsburgh company founded in 1971 by Fred Rogers.

Kinsell, 18, refers
to his show,
Michael’s Enchanted Neighborhood,

as ‘the new children’s
TV program I am
currently hosting,’

and says it ‘follows
the concepts of
Mister Rogers.

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