During pledge drives, public television stations routinely ignore one of their biggest audience draws — the daytime PBS Kids block — deeming the meager returns not worth the effort of disrupting the viewing habits of children who watch each day. But ongoing financial challenges at many stations have prompted some to test new approaches for tapping into the strong affinity for the shows. Continue reading
Alvarado, a former APM and CPB exec, is joining the Center for Investigative Reporting The nonprofit news organization announced on May 2 that Alvarado will serve as chief strategy officer and work to expand membership, engage diverse audiences and increase … Continue reading
Public TV cleaned up at the Creative Arts Daytime Emmy Awards June 25 PBS and American Public Television, as distributors, had 16 winners (and earlier, 53 nominations). Nickelodeon’s programs and artists won 11 Emmys and ABC’s won 10. Sesame Street … Continue reading
The primary figures in the histories of the PBS series Frontline and Sesame Street were saluted by PBS CPB Ralph Lowell Medal: Frontline auteur David Fanning received CPB’s 38th annual Lowell medal May 18 during the PBS Annual Meeting in … Continue reading
Producers for public broadcasting — and developers for its websites — received 14 Peabody Awards, announced March 31, 2010 Regarding websites, the judges honored two in public media: Sesame Street’s (“prodigious adaptability . . . delightfully educational, interactive,” the … Continue reading