Incentives for ‘diversity, innovation’ come with big CPB grant to PBS

CPB and PBS are completing an agreement that may lead to the agency’s first annual grants for the PBS National Program Service based on measures of diversity and innovation in programming and related projects. Sources tell Current that this funding method would be one of the strongest attempts to encourage diversity and innovation in pubcasting so far, influencing the allocation of $14 million or more over the two-year contract. [Update: The final amount, CPB announced May 13, will be $20 million over two years. PBS request for proposals.]

CPB President Pat Harrison announced to the Board at its January meeting that the two had “reached a signed agreement,” but since then CPB has declined to provide specifics. “Yes, CPB and PBS have a signed agreement that commits funding to projects that emphasize diversity and innovation,” CPB spokesperson Louise Filkins told Current in an e-mail.

Next PBS chief content officer rules all content— as long as it’s on-air

After starting the process to hire a new chief content officer, PBS has reduced the purview of the job. The CCO will oversee TV programming but will no longer supervise PBS Interactive and web content. The position also lost oversight over program promotion. Until Current asked about the job description last week, the position said “the CCO will lead the PBS Interactive team.” That wording was from an older job description, spokesperson Jan McNamara said. PBS has now deleted that paragraph and a few other lines from the online document.

PBS won’t raise dues income again next year; Kerger warns it may lose capabilities and impact

Paula Kerger wants public TV stations to know that the combination of flat station dues, dwindling resources and balanced budgets may be slowly strangling PBS’s ability to fund new-media innovation. “We can’t continue to go down this path,” the network president told her board March 26 [2010]. PBS’s member stations are strangling, too, and the network probably can’t count on them to contribute more in dues for fiscal year 2011, which starts in July. The board endorsed a balanced budget — to be sent to stations for comment — that relies on no increases in assessments for member services, program services or fundraising programming.The board also capped at 5 percent any dues increase or decrease levied on an individual station. Fiscal 2011 will be PBS’s second year in a row without an increase in station support.

How to get the best quality out of the digital television standard

PBS convened and CPB supported the PBS Quality Group’s evangelism for DTV quality in 2010 and 2011. The group, including tech specialists from stations, series producers and PBS, and consultants, held a series of workshops around the country, and members prepared these articles. Here are PDFs of the pieces published in Current. 1. Maintaining quality
You can’t always ‘fix it in post.’

PBS: Your source for baseball talent

A few PBSers will return to the action in the National Adult Baseball Association (NABA) league this spring. KCET President Al Jerome formed the California Blue Jays in 2002, recruiting diamond stars such as the strong double-play combination of shortstop Lloyd Wright (president of WFYI in Indianapolis) and second baseman Andy Russell (senior v.p., PBS Ventures). Mel Rogers of KOCE in Huntington Beach, Calif., and Jeff Clarke of San Francisco’s KQED have also played for the team. The far-flung players practice on their own using local batting cages and, no doubt, family members drafted into playing catch. The Jays gather for a week each year to compete.

A proposal to abate viewer confusion

PBS Ombudsman Michael Getler wrote recently in his online column about what he views as a problem: that public television viewers are confused about where programs on public television come from and assume that everything on public TV originates at PBS. What the PBS ombudsman wrote
On Dec. 29, 2009, Ombudsman Michael Getler wrote that “viewers are very often, and understandably, confused” when he explains that shows like Ideas in Action are on public TV but did not go through PBS. He said “PBS and its affiliates ought to figure out some way to flag viewers on the screen about programs that are not developed, approved and distributed by PBS.” When the show premieres this month, Getler expects more complaints about the co-production with the Bush Institute, which is “perceived as a political entity.”

‘Tent-poles’ ahead

PBS is raising tent-poles to reinvigorate its primetime lineup. Over the next one to three years, it will shrink down a number of as-yet-unidentified series to high-profile special events, then use the freed-up production money and schedule space to nurture new shows it hopes will mature into icons.

David Fanning’s Loper Lecture, 2009

David Fanning, the founding executive producer of PBS’s Frontline series, gave this talk in 2009 as the annual James L. Loper Lecture in Public Service Broadcasting sponsored by the University of Southern California’s Annenberg Center on Communication Leadership & Policy. Thank you, Geoff Cowan and Dean Wilson, for your kind words, and especially for your invitation to come here to the Annenberg School to give the annual Loper Lecture. This also gives me a chance publicly to thank Jim Loper, for the years of work he gave not just to KCET but as a leader in public broadcasting. It’s an honor to be invited in his name. I would also like to thank Mr. Russell Smith for his sponsorship of this lecture.

In Pittsburgh, members come first in credits

Viewers like you — by name — have literally moved to the front of the line in underwriting credits at WQED in Pittsburgh. Since mid-August, a Mary Jones or Joe Smith of Anytown, Pa., who donated as little as $40 to the station, is mentioned ahead of major corporations or donors providing hundreds of thousands. That better reflects the overall importance of viewer contributions to the TV/FM licensee, said Deborah L. Acklin, g.m.

At a time when audience contributions are proving more reliable than many corporate and state government funders, the WQED credits and new ones from PBS are emphasizing the role of viewer-donors. The new national multiplatform credits package that PBS began feeding to stations in August focuses on the viewer as “Explorer” branding concept (Current, June 23). PBS head Paula Kerger seemed to approve of WQED’s idea after a Pittsburgh reporter mentioned it during her July appearance at the Television Critics Association tour in Pasadena, Calif.

Finding Explorer

The kinds of people who like new experiences, enjoy scanning expanded horizons, want to see things from varied perspectives are the people most likely to be PBS viewers, says Margaret Mark.

Fiscal year-end layoffs include 10% of PBS staff

Swamped by the recession tsunami as they prepared for the new fiscal year, public broadcasters at PBS headquarters; WQLN in Erie, Pa.; two Wisconsin stations and Colorado Public Radio cut budgets to keep their noses above the red ink.Falling by the wayside are established services, including the weeknightly newscast for Delaware viewers broadcast for 46 years by Philadelphia-based WHYY-TV and the local reports on the radio reading service for the blind operated for 16 years by WMFE-FM in Orlando, Fla.Troubled stations typically reported revenues that were down across the board, in underwriting, corporate donations, membership and state government support. With no higher ground for refuge, PBS officials told staffers June 11 that 45 positions, including some vacancies, would be eliminated. That’s about 10 percent of the network’s staff. PBS is struggling to close a $3.4 million deficit anticipated for fiscal year 2010. Spokeswoman Jan McNamara said the job cuts and other measures already adopted will eliminate about half of that shortfall.

PBS grandfathers sectarian shows

In a compromise with the few pubTV stations that carry religious programming, the PBS Board voted June 16 to allow them to keep their PBS membership without dropping the shows. Member stations also can carry worship services and other clearly sectarian programs on their DTV multicast channels or other distribution platforms so long as they don’t carry the PBS name or PBS-distributed programming. The ruling pleased the handful of pubTV stations that have longtime commitments to religious broadcasts. The PBS Board, aiming to maintain a clear separation between public TV’s identity and religious groups, did draw a line on sectarian programs, but the new member eligibility rule is much less restrictive than what the network’s Station Services Committee proposed in February. Stations that want to keep their membership in PBS won’t be able to add any new sectarian programs on their main channels or wherever PBS programs or the PBS name are used.

No show in Escondido for Mister Rogers’ ‘successor’

Michael Kinsell imagined that his Michael’s Enchanted Neighborhood show would replace Mister Rogers’ Neighborhood on public television. Instead, Kinsell and his dream ended up on The Museum of Hoaxes website, which tracks “dubious claims and mischief of all kinds.”

For at least the past 18 months, the young San Diego man took his plans to a sequence of top entertainment pros, pitching a gala fundraising concert that would pay tribute to the late Fred Rogers while presenting Kinsell as Rogers’ successor. Though the event fizzled last month, leaving an empty concert hall in the San Diego suburb of Escondido on Sunday night, May 31, Kinsell had demonstrated he could come from nowhere, win the assistance of others and nearly reach the spotlight. The 1,500 seats in the hall were to be filled with people who paid $300 or more per seat to support children’s public television; millions more would watch the broadcast as a pledge special. In his quest for pubcasting fame, Kinsell sent e-mails, obtained by Current, in which he touted the “confirmed” luminaries who would appear at the tribute: Andy Williams, Bill Cosby, Christina Aguilera, Diana Ross, Paul Simon, Stevie Wonder, President Bill Clinton, California Gov. Arnold Schwarzenegger and first lady Maria Shriver.

Young promoter cancels his debut as Fred Rogers’ successor

Michael Kinsell, who planned to present himself as the next Mister Rogers at a controversial gala on Sunday in San Diego, told Current in an e-mail Thursday night that he is canceling the show. Kinsell, who said he is 18, had publicized the May 31 fundraising event as a star-studded posthumous tribute to the famous host of Mister Rogers’ Neighborhood.

Online collaboration: TV, radio have sitdowns

PBS will go public Wednesday with discussion of its News & Public Affairs Initiative — an ongoing study that’s weighing options for cooperation and online collaboration among its news units and with those of public radio. Journalists from public TV and radio have had their “first sit-downs about what might be possible in the syncing of radio and television,” says Tom Thomas, co-c.e.o. of the Station Resource Group. Appearing with PBS officials in a PBS Showcase session, 11 a.m. May 13, will be project facilitator Tom Bettag, former ABC Nightline e.p. The initiative is funded by a Pew Charitable Trusts grant to the public TV network. Reps from the NewsHour, Frontline and other PBS public-affairs units and from NPR and other public radio news units have been invited to meet for discussions the day before. PBS asked Bettag to consider how public TV can reinvent its public affairs offerings, and Bettag has been quizzing leaders of news units, according to David Fanning, e.p. of Frontline.

Latino producers object: PBS diversity data ‘incomplete and often anecdotal’

The Diversity Committee of the National Association of Latino Independent Producers sent this letter to PBS about its November 2008 Report on the PBS Diversity Initiative on Content. The letter was released by Defend the Honor, a Latino civil rights group that led the protests against Ken Burns’ series 2008 The War. March 4, 2009

Ms. Paula Kerger, Chief Executive Officer
Ms. Haydee M. Rodriguez, Director, Diversity Initiative
Public Broadcasting Service
2100 Crystal Drive
Arlington, VA 22202-3785

Dear Ms. Kerger and Ms. Rodriguez:

We would like to thank you for the PBS Diversity Initiative on Content (November, 2008). As you know, NALIP strongly supports and encourages PBS in its efforts to accurately reflect the diversity of American life in its programming and staffing. While we applaud the effort to generate an assessment of the system’s diversity practices, we are concerned by the report’s statement that PBS “cannot paint the full picture of its ‘diverse’ content or the diversity of its staff.”