Tag archive: PBS

Programs/Content : Television programs

PubTV tests new approaches for fundraising with kids’ programs

During pledge drives, public television stations routinely ignore one of their biggest audience draws — the daytime PBS Kids block — deeming the meager returns not worth the effort of disrupting the viewing habits of children who watch each day. But ongoing financial challenges at many stations have prompted some to test new approaches for tapping into the strong affinity for the shows. Continue reading

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