Jazzcasters try music testing to pick cuts
The minority of public radio stations that use listener preference data to choose music is becoming a little less minor as music testing spreads to jazz this fall. Continue reading
Tag archive: Music
Who public radio broadcasters are: members of a congregation, with our listeners
This is the view from Martin Goldsmith, then host of NPR’s daily classical music program Performance Today, who served as announcer, producer and program director at Washington’s WETA-FM between 1974 and 1986. From the same thinking that has offered “seamlessness,” … Continue reading
Rock ’n roll pilgrimage
Admired series disappears into copyright limbo Followup, 2008 The series contained so many musical clips that the producers apparently didn’t want to spend what it would take to extend their broadcast rights. For years, as a result, the series has … Continue reading
Once you’ve chosen your target audience, ‘modes’ help you choose music for them
Not all classical music is created equal. Exactly what is meant by this seemingly heretical statement? Simply, that in the ears of listeners, some classical music is appealing and some is not. Continue reading