Wednesday roundup: NPR ads respond to voices; Knight backs development efforts

• NPR introduced voice recognition–enabled ads this week on its smartphone app in an attempt to connect its nearly one million mobile listeners with sponsors, Adweek reports. The 15-second audio spots ask listeners to say “Download now” or “Hear more” after hearing an ad that sparks their interest. • The Knight Foundation has awarded a joint grant to the nonprofit newsrooms Voice of San Diego and MinnPost to help them develop plans to grow membership. The two-year, $1.2 million grant will be divided evenly between the news operations, who will collaborate on using membership data more effectively. Nieman runs down how the sites will use the grant.

Knight Foundation, INN partner on $1M innovation fund

The Knight Foundation and the Investigative News Network (INN) are teaming up to award $1 million in microgrants for innovation at public media and nonprofit news operations. The INNovate Fund is one of several initiatives totaling $5 million that Knight has planned in response to its 2013 in-depth study of nonprofit news sustainability. Knight will provide the funding, while INN will manage the two-year grant program and select recipients. Online applications will open March 1 and are open to all nonprofit and public media news organizations. Successful applications should meet three criteria, according to INN CEO Kevin Davis.

Knight retools grant programs, adds new fund for ‘tinkerers of all kinds’

In another set of changes intended to adjust its journalism philanthropy to the rapidly evolving digital-media marketplace, the John S. and James L. Knight Foundation unveiled a new grants program last month and created a new mechanism for providing aid to digital start-ups. The Knight Prototype Fund is designed to react quickly to entrepreneurs, journalists and “tinkerers of all kinds” who are building and testing pioneering ideas, the foundation announced on its website. The fund offers small grants of up to $50,000 over a few months, a much shorter time frame than the more typical cycle of one- to three-year grants. Among the first award-winners is Matt Waite, a professor at the University of Nebraska–Lincoln who is experimenting with the use of drone vehicles for news and data collection. Knight also tweaked the formula for its News Challenge, the grant program that was split into three application rounds earlier this year.

Knight seeds investigative news channel on YouTube

The nonprofit Center for Investigative Reporting is launching an investigative news channel on YouTube to serve as a hub for investigative journalism. The Knight Foundation provided an $800,000 grant to start the channel. The center, based in Berkeley, Calif., announced on April 11 [2012] that the channel will feature videos from commercial and noncommercial broadcasters and independent producers, including NPR, ITVS, ABC News, the New York Times, the Pulitzer Center on Crisis Reporting, the Center for Public Integrity and American University’s Investigative Reporting Workshop. The center plans to add contributors and seek submissions from freelance journalists and independent filmmakers from around the world. “One of the goals of this partnership will be to raise the profile and visibility of high-impact storytelling through video,” said Robert Rosenthal, executive director of the center.

PRX gets some fuel to incubate public-media journalism tools

With $2.5 million from the Knight Foundation, Public Radio Exchange will rev up a new Public Media Accelerator next year to assist new public-media journalism projects with seed money, mentoring and help in finding funds and investors. Knight stresses the mentoring. After experience with more than 200 media projects, Knight has found that the most successful have been “nurtured through outside advice and expertise,” said foundation veep Michael Maness. PRX hasn’t set priorities for projects, chief exec Jake Shapiro told Current, but he expects they will tend to develop software tools, especially mobile apps. Shapiro sees benefits for public media organizations that get their hands geeky with the tech side, as PRX did, instead of outsourcing the work, he wrote on PBS MediaShift’s Idea Lab.

Radio indie’s project lands Knight News Challenge grant

The Knight Foundation awarded $420,000 last week to support the development of Zeega, an open-source HTML5 platform co-created by independent public radio producer Kara Oehler, a creator of the Mapping Main Street project. Zeega will enable the creation of “participatory multimedia projects on web, tablet and mobile devices,” according to its website. The platform will allow creators to combine web-based media including audio, maps, photos, video and text. Oehler and her collaborators, Jesse Shapins and James Burns, were inspired to create Zeega after producing the multimedia Mapping Main Street project, according to an article in the Harvard Gazette. (The three are affiliated with the university.) That collaborative documentation of Main Streets across the country was supported by CPB and the Association of Independents in Radio.