It’s not the best way to collect big annual gifts from station members, pubcasting fundraisers agree. But This American Life’s producers confirmed that giving-by-texting among their many devoted listeners holds considerable potential. Beginning last November, appeals for $5 donations included … Continue reading
Americans’ response to the post-earthquake crisis in Haiti demonstrated the power of technology-enabled charity, but public broadcasters who have tried raising funds from mobile givers say it’s been a money-losing proposition so far. A handful of public stations have tried … Continue reading
The kind of leaders needed to drive this transformation … are not just media organization managers but also community leaders. This amounts to a major challenge to our current leaders: Either grow into the new job description or get out of the way. Continue reading