The NET Foundations for Television and Radio have exceeded a five-year, $25 million capital goal for their “Inspire Nebraska” campaign. “It was a major-giving campaign, but members grew tremendously,” said foundations Executive Director Jeff Beckman. “And, even more important, we … Continue reading
During pledge drives, public television stations routinely ignore one of their biggest audience draws — the daytime PBS Kids block — deeming the meager returns not worth the effort of disrupting the viewing habits of children who watch each day. But ongoing financial challenges at many stations have prompted some to test new approaches for tapping into the strong affinity for the shows. Continue reading
Next year’s Public Media Development and Marketing Conference, the annual event organized by pubradio’s Development Exchange Inc., will include a new track for pubTV professionals, produced by PBS. The conference runs July 12-14 in Seattle. The track will focus on … Continue reading
New Hampshire Public Radio was cited for outstanding performance in fundraising. NHPR, based in Concord, ranks among the most efficient public radio outlets in converting listeners into givers, and it raises more net underwriting revenue per listener-hour than peer stations, … Continue reading
… Management can support responsible behavior, however, by designing compensation systems that reward it. These techniques include offering a livable base salary augmented by commissions … and using a year-end bonus to reward such activities as assisting in philanthropic requests…. Continue reading
Having witnessed the damaging one-round knockout of NPR fundraiser Ron Schiller in March, public radio’s development pros are working to adapt the lessons they’ve learned about ethics and prudence into a set of best-practices guidelines for use throughout the field. … Continue reading
Nonprofit fundraising arms of the state-owned network in West Virginia and the school-board-operated stations in Miami are under fire as public officials scrutinize longstanding financial relationships that underpin their operations. West Virginia Public Broadcasting and Miami’s WLRN-FM/TV, like many other … Continue reading
With PBS under increasing budgetary pressure, President Paula Kerger recently turned to Smithsonian Institution fundraiser Brian Reddington for the important new post of senior v.p. of development and executive director of the PBS Foundation. In January, when she told the PBS Board of Reddington’s selection, she said he was a friend of hers. Kerger did not mention that she, her husband and Reddington owned a condominium together in New York City from September 2003 to September 2006. Continue reading
It’s not the best way to collect big annual gifts from station members, pubcasting fundraisers agree. But This American Life’s producers confirmed that giving-by-texting among their many devoted listeners holds considerable potential. Beginning last November, appeals for $5 donations included … Continue reading