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	<title>Current.org &#187; Commentary</title>
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	<link>http://www.current.org</link>
	<description>For people in public media</description>
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		<title>What makes a crossover hit for public radio?</title>
		<link>http://www.current.org/2012/07/as-we-try-for-crossover-hits-we-shouldnt-bet-the-house-on-hipness-and-novelty/</link>
		<comments>http://www.current.org/2012/07/as-we-try-for-crossover-hits-we-shouldnt-bet-the-house-on-hipness-and-novelty/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 19:31:23 +0000</pubDate>
		<dc:creator>Rhys Heyden</dc:creator>
				<category><![CDATA[Radio programs]]></category>
		<category><![CDATA[Car Talk]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Hipness]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Kenny Rogers]]></category>
		<category><![CDATA[NPR]]></category>

		<guid isPermaLink="false">http://current.org/?p=15860</guid>
		<description><![CDATA[Crossover appeal plays a vital role in public radio’s growth. Many of our best programs — including the top daily newsmagazines — have it.... <a href="http://www.current.org/2012/07/as-we-try-for-crossover-hits-we-shouldnt-bet-the-house-on-hipness-and-novelty/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why don’t more stations adopt &#8216;sustainer&#8217; ways?</title>
		<link>http://www.current.org/2012/07/why-dont-more-stations-adopt-sustainer-ways/</link>
		<comments>http://www.current.org/2012/07/why-dont-more-stations-adopt-sustainer-ways/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 19:23:22 +0000</pubDate>
		<dc:creator>Rhys Heyden</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Membership]]></category>
		<category><![CDATA[Sustainers]]></category>
		<category><![CDATA[Sustaining members]]></category>

		<guid isPermaLink="false">http://current.org/?p=15856</guid>
		<description><![CDATA[Public radio stations have widely adopted sustaining-member programs over the last several years. Because of this, one might assume that a significant number of sustainers contribute to public radio every month. However, the reality for most public radio stations is quite the opposite.  <a href="http://www.current.org/2012/07/why-dont-more-stations-adopt-sustainer-ways/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.current.org/2012/07/why-dont-more-stations-adopt-sustainer-ways/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Where does Car Talk belong? Let listeners decide</title>
		<link>http://www.current.org/2012/06/where-does-car-talk-belong-let-listeners-decide/</link>
		<comments>http://www.current.org/2012/06/where-does-car-talk-belong-let-listeners-decide/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 20:02:18 +0000</pubDate>
		<dc:creator>Rhys Heyden</dc:creator>
				<category><![CDATA[Radio programs]]></category>
		<category><![CDATA[Car Talk]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Future of pubradio]]></category>
		<category><![CDATA[NPR]]></category>
		<category><![CDATA[Program development]]></category>
		<category><![CDATA[Weekend programs]]></category>

		<guid isPermaLink="false">http://current.org/?p=15032</guid>
		<description><![CDATA[NPR&#8217;s v.p. of programming responds Ira Glass&#8217;s suggestion that stations not devote prime weekend airtime to Car Talk reruns after the Magliozzi brothers retire this fall. Like Ira, I’m really excited about all the innovation in public radio today. Each &#8230; <a href="http://www.current.org/2012/06/where-does-car-talk-belong-let-listeners-decide/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.current.org/2012/06/where-does-car-talk-belong-let-listeners-decide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Satullo: You’ll make mistakes, so be sure to learn from them</title>
		<link>http://www.current.org/2012/06/satullo-youll-make-mistakes-so-be-sure-to-learn-from-them/</link>
		<comments>http://www.current.org/2012/06/satullo-youll-make-mistakes-so-be-sure-to-learn-from-them/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 16:41:43 +0000</pubDate>
		<dc:creator>Rhys Heyden</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Commentaries]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[multiplatform news]]></category>
		<category><![CDATA[WHYY]]></category>

		<guid isPermaLink="false">http://current.org/?p=14469</guid>
		<description><![CDATA[Do you have the courage to fail? I asked that leading question during a keynote address to public media journalists who attended “Taking News Digital,” a June 7–9 workshop exploring the lessons we’ve learned at WHYY since launching NewsWorks.org in &#8230; <a href="http://www.current.org/2012/06/satullo-youll-make-mistakes-so-be-sure-to-learn-from-them/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.current.org/2012/06/satullo-youll-make-mistakes-so-be-sure-to-learn-from-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Want new radio hits on Saturday? Step 1: Drop Car Talk when the guys retire</title>
		<link>http://www.current.org/2012/06/want-new-radio-hits-on-saturday-step-1-drop-car-talk-when-the-guys-retire/</link>
		<comments>http://www.current.org/2012/06/want-new-radio-hits-on-saturday-step-1-drop-car-talk-when-the-guys-retire/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 16:36:48 +0000</pubDate>
		<dc:creator>Steve Behrens</dc:creator>
				<category><![CDATA[Radio programs]]></category>
		<category><![CDATA[Car Talk]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Program development]]></category>
		<category><![CDATA[Weekend programs]]></category>

		<guid isPermaLink="false">http://current.org/?p=14466</guid>
		<description><![CDATA[I enjoy Car Talk. I like those guys. And as a public radio lifer, I’m grateful for what Tom and Ray Magliozzi did to bring a vast audience to public radio, year after year.. ... But — with all respect to Doug Berman and my colleagues at Car Talk Plaza — I think when they stop making new episodes in October, they should be pulled from Saturday mornings. <a href="http://www.current.org/2012/06/want-new-radio-hits-on-saturday-step-1-drop-car-talk-when-the-guys-retire/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.current.org/2012/06/want-new-radio-hits-on-saturday-step-1-drop-car-talk-when-the-guys-retire/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Avoid the penalty — don’t lose sight of direct-mail acquisition</title>
		<link>http://www.current.org/2012/06/avoid-the-penalty-dont-lose-sight-of-direct-mail-acquisition/</link>
		<comments>http://www.current.org/2012/06/avoid-the-penalty-dont-lose-sight-of-direct-mail-acquisition/#comments</comments>
		<pubDate>Wed, 06 Jun 2012 19:35:17 +0000</pubDate>
		<dc:creator>Karen Everhart</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Membership fundraising]]></category>

		<guid isPermaLink="false">http://current.org/?p=4950</guid>
		<description><![CDATA[The Super Bowl is over. The boys of summer have just taken the field. And March Madness has only recently subsided. That can only mean one thing to a public media development professional. It’s budget time! Many see this process &#8230; <a href="http://www.current.org/2012/06/avoid-the-penalty-dont-lose-sight-of-direct-mail-acquisition/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.current.org/2012/06/avoid-the-penalty-dont-lose-sight-of-direct-mail-acquisition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extolling public TV’s mission with an edge</title>
		<link>http://www.current.org/2012/06/extolling-public-tvs-mission-with-an-edge/</link>
		<comments>http://www.current.org/2012/06/extolling-public-tvs-mission-with-an-edge/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 19:27:38 +0000</pubDate>
		<dc:creator>Karen Everhart</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[People in Public Media]]></category>
		<category><![CDATA[Television programs]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Pledge specials]]></category>
		<category><![CDATA[Rick Steves]]></category>

		<guid isPermaLink="false">http://current.org/?p=4826</guid>
		<description><![CDATA[&#160; I love standing on a stage — especially in the American heartland — and saying to 500 public television supporters, “Fear is for people who don’t get out much. When we travel, we get out. And, in the same &#8230; <a href="http://www.current.org/2012/06/extolling-public-tvs-mission-with-an-edge/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.current.org/2012/06/extolling-public-tvs-mission-with-an-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alvarado as he exits: &#8216;Change cannot be a complaint&#8217;</title>
		<link>http://www.current.org/2012/03/alvarado-as-he-exits/</link>
		<comments>http://www.current.org/2012/03/alvarado-as-he-exits/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 06:02:48 +0000</pubDate>
		<dc:creator>Steve Behrens</dc:creator>
				<category><![CDATA[System/Policy]]></category>
		<category><![CDATA[Web/mobile content]]></category>
		<category><![CDATA[Why public media?]]></category>
		<category><![CDATA[APM]]></category>
		<category><![CDATA[Change management]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[CPB]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Joaquin Alvarado]]></category>
		<category><![CDATA[Minorities]]></category>

		<guid isPermaLink="false">http://current.org/?p=4143</guid>
		<description><![CDATA["... The architecture of public media has to be reimagined immediately or the millennials will build their own parallel universe separate from the public broadcasting universe their Boomer grandparents live in...." <a href="http://www.current.org/2012/03/alvarado-as-he-exits/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the beat in Juárez, you listen with your gut</title>
		<link>http://www.current.org/2011/09/on-the-beat-in-juarez-you-listen-with-your-gut/</link>
		<comments>http://www.current.org/2011/09/on-the-beat-in-juarez-you-listen-with-your-gut/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 20:43:53 +0000</pubDate>
		<dc:creator>Rhys Heyden</dc:creator>
				<category><![CDATA[System/Policy]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[CPB]]></category>
		<category><![CDATA[Fronteras]]></category>
		<category><![CDATA[KJZZ]]></category>
		<category><![CDATA[KPBS]]></category>
		<category><![CDATA[KRWG]]></category>
		<category><![CDATA[LJC]]></category>
		<category><![CDATA[LJCs]]></category>

		<guid isPermaLink="false">http://current.org/?p=16285</guid>
		<description><![CDATA[As a reporter for the multistation “local journalism center” Fronteras: The Changing America Desk, I am surrounded by borders. I live in Texas, work in New Mexico and regularly report in Mexico. In a 15-minute drive, I can be in &#8230; <a href="http://www.current.org/2011/09/on-the-beat-in-juarez-you-listen-with-your-gut/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.current.org/2011/09/on-the-beat-in-juarez-you-listen-with-your-gut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Into the gig economy</title>
		<link>http://www.current.org/2011/01/into-the-gig-economy/</link>
		<comments>http://www.current.org/2011/01/into-the-gig-economy/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 20:06:56 +0000</pubDate>
		<dc:creator>Steve Behrens</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Self-reliance]]></category>
		<category><![CDATA[Trina Cutter]]></category>

		<guid isPermaLink="false">http://current.org/?p=6093</guid>
		<description><![CDATA[The author is president of Western Reserve Public Media (WNEO/ WEAO), which serves Akron, Youngstown and Kent in northeast Ohio. Right after I finished reading Barbara Cochran’s paper for the Knight Commission, “Rethinking Public Media: More Local, More Inclusive, More &#8230; <a href="http://www.current.org/2011/01/into-the-gig-economy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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