Most listeners to classical music radio decide whether or not to listen based primarily on the sound and the emotional impact of the music, not on technical or musicological aspects of the music. Continue reading
The Midday Classical Music Testing Project, presented by Public Radio Program Directors at its conference in September [2007], is fundamentally flawed in two ways, casting serious doubt that programmers could draw any useful conclusions from it. Continue reading
In the 1980s, Peter Gelb produced 25 Metropolitan Opera broadcasts for PBS. Now, as the Met’s general manager, he runs the red-carpeted center of the opera world. The first media guy to run the hallowed New York institution has … Continue reading
As we debate how best to program classical music on public radio, we seem often to take for granted that we face an “either/or” conundrum. We seem to assume that our music can only serve either mission or market, can … Continue reading
Not all classical music is created equal. Exactly what is meant by this seemingly heretical statement? Simply, that in the ears of listeners, some classical music is appealing and some is not. Continue reading