Looking to lift up your midday radio audience? Try some uplifting music. That’s a lesson from 10 classical radio stations that have been jiggering their midday playlists with help from a listening study backed by CPB and conducted by the … Continue reading
NPR programming on public radio stations topped its previous audience record by reaching 27.5 million listeners a week during Arbitron’s fall 2008 survey period. The weekly cume audience for all NPR programs and newscasts, Sept. 10 to Dec. 10, beat … Continue reading
Most listeners to classical music radio decide whether or not to listen based primarily on the sound and the emotional impact of the music, not on technical or musicological aspects of the music. Continue reading
The Midday Classical Music Testing Project, presented by Public Radio Program Directors at its conference in September [2007], is fundamentally flawed in two ways, casting serious doubt that programmers could draw any useful conclusions from it. Continue reading
Suspecting that Masterpiece Theatre is showing its age after 36 seasons — an eon in TV years — the program’s producers at Boston’s WGBH will “polish” the brand and expand into new media platforms in order to bring more structure … Continue reading