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Adult education The PBS Business
Channel: After building a small training business using
satellite videoconferences, PBS took on an investor in 1996 to expand
the PBS Business Channel into high-tech
video-on-demand system for work training of corporate workers, but
the investor backed out after two years, and, lacking capital, PBS
sold the service in 1999.
Adult education Literacy Link:
In 1996, PBS announced a service for the underemployed and unemployed
LiteracyLink, a medium-tech
computer-and-video project for reading-and-writing employability
education.
College-level telecourses--the Annenberg/CPB
Channel: The Annenberg/CPB Projects founded by millionaire
publisher Walter Annenberg will expand accessibility for the college-level
telecourses and teacher-training videos in January 1998 with a
move to the "education neighborhood" on the same satellite
that carries PBS programming. The next step could be availability
through major DBS services, if the DBS companies are interested.
College-level telecourses two-year
degrees via distance learning: With the help of
the Annenberg/CPB Project, by 1993 colleges had video/print versions
of all the courses needed for a two-year college degree. That's
the objective promoted by PBS's Going
the Distance Project.
Children's programming: See
Current Briefing
"Electronic field trips":
Public broadcasters are among the producers offering electronic
field trips via satellite. Students have taken "trips"
to such sites as Mars, Colonial Williamsburg, bird sanctuaries and
Antarctica.
"E-rate" discounts on the information
highway: Most sections of the big Telecommunications
Act of 1996 freed telecom and media industries from regulations,
with debatable benefits for the public. But one provision, little
noticed by the public, opened the way for discounts for schools, libraries
and rural health care providers. It was a tentative win for
the nonprofit sector, which had been seeking to establish a
"public lane" on the infohighway. As a result, schools
and libraries will get a break of 20 to 90 percent on their phone
and other telecom services, a panel of FCC and state utility
regulators recommended in 1996. After seeing rules governing the
discounts, officials said educators
will need to take a series of steps for their schools and libraries
to benefit.
Federal education grants: The
U.S. Department of Education offered billions in grants for educational
technology projects including the kinds that public TV wants to
do, could do well and needs money to do, wrote lobbyist John Lawson
in a 1999 commentary. But most pubcasters let the opportunity pass.
Mathline and Scienceline teacher training:
After two years of operating the Mathline service for teachers,
PBS planned to add ScienceLine in
fall '96. (It actually didn't get going until 1998-99.) Both services
are departures for public TV; they're aimed at teachers instead
of the general public, and they rely on videocassettes and online
services more than broadcast TV. In 1998, PBS began consolidating
the services with PBS Online in an expanded TeacherSource section.
OnCourse/Online
Education Service: Public
TV, which got its start in many cities as a source of visuals for
the classroom, is developing a higher-tech way to connect with elementary
and secondary schools. OnCourse,
a national organization seen as parallel with PBS, planned to begin
beta-testing its online on-demand service for teachers in fall 2002.
Twenty-one universities and public TV organizations agreed
early in 2001 to invest in start-up of the project, then known as
the Online Education Service.
The initiative grew out of brainstorming
and studies led by CPB.
Private-sector competition:
A Viacom/Simon & Schuster subsidiary (and sibling of MTV, Paramount
and Blockbuster) wooed school administrators with a
"near-on-demand" satellite service that promised teachers
the specific video clips that they want, though at a hefty price.
The competition prompted skepticism and admiration
among instructional specialists in public TV.
Youth Radio: Hundreds of Bay
Area teenagers have learned self-expression, discipline and media
skills at Youth Radio. And the
storefront project, run by a former NPR reporter, brings little-heard
young voices to public radio.
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