PubTV tests new approaches for fundraising with kids’ programs

Posted: June 11, 2012

During pledge drives, public television stations routinely ignore one of their biggest audience draws — the daytime PBS Kids block — deeming the meager returns not worth the effort of disrupting the viewing habits of children who watch each day. But ongoing financial challenges at many stations have prompted some to test new approaches for tapping into the strong affinity for the shows. Continue reading

Alliance with pubTV boosts Rhode Island PEG

Posted: May 29, 2012

Rhode Island is a proven example of what can happen when public TV and public access media collaborate, but their merger is not likely to be widely replicated. However, pubTV and public access executives say their collaboration provides important lessons for the rest of the public media world. Continue reading