Multicasts tailored to local priorities

Posted: June 11, 2012

Bolstered by ratings data on their digital multicast channels and years of experience in managing them, public TV station programmers in many markets are refining their channel lineups, looking for new ways to counterprogram their primary channels and super-serve local audiences. Continue reading

GMs take up PBS plan to expand Web video output

Posted: May 29, 2012

Three dozen general managers have coalesced around a proposal by PBS Interactive chief Jason Seiken to jump-start low-cost local video production at public TV stations. Seiken laid out his plan for reinventing public TV’s new media strategies during the PBS Annual Meeting in Denver. Continue reading

Questions to ask before you collaborate

Posted: May 14, 2012

For two decades, Dick McPherson has managed the McPherson Associates’ Public Media Co-op, through which 30-plus stations with more than 25 percent of pubTV members have shared fundraising materials, strategies and tests. Current asked McPherson to flesh out his heroically … Continue reading

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