Basic memberships: More trouble than they’re worth?

Posted: December 13, 2012

Basic memberships offered during pledge drives and in direct-mail appeals are a time-tested enticement for converting pubcasting viewers and listeners into contributors, but station-based development staff are perplexed about how to set the rate for this donation level. Some pubcasters … Continue reading

WFYI chief honored for leadership in public TV

Posted: December 12, 2012

Lloyd Wright received the 2012 William Kobin Public Television Leadership Award from public TV’s Major Market Group. Wright has served as president of WFYI Public Media in Indianapolis for more than 23 years and was recently re-elected to his fourth … Continue reading

The ‘ongoing process’ of diversity

Posted: December 6, 2012

Public radio stations trying to diversify their audiences, staffs and programming have found an increasingly active ally in NPR, whose leaders have been travelling to stations in recent months to help broadcasters walk the difficult walk of achieving diversity. Continue reading

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