A growing push for data-driven documentary filmmaking

Posted: February 15, 2013

Wendy Levy, the director of arts consultancy group New Arts AXIS, called for documentary filmmakers to embrace big data tools as a permanent part of their storytelling process during the keynote address at the Media That Matters Conference, held Feb. 15 in Washington, D.C. Continue reading

WBEZ turns to matchmaking in ads aimed at younger listeners

Posted: February 13, 2013

Dubbed the “2032 Membership Drive,” the station’s newest citywide marketing blitz encourages young “interesting people” to “make babies” who will grow up listening to public radio. The ads appear on billboards and buses; a Facebook app created for the campaign has a matchmaking feature to help curious listeners connect. Continue reading

New alliance in Mile High City

Posted: February 1, 2013

The latest merger agreement from Denver combines three different breeds of public media — flagship pubTV station Rocky Mountain PBS, community-licensed jazz broadcaster KUVO-FM and investigative digital news outlet I-News Network — in a consolidation that aims to build strength through diversity. Continue reading

GPB hires governor’s pick for plum job

Posted: December 17, 2012

When Georgia Gov. Nathan Deal recently approached Georgia Public Broadcasting’s top exec about appointing outgoing Senate Majority Leader Chip Rogers to lead the state network’s proposed initiative promoting economic development, GPB chief Teya Ryan agreed to make the hire. Continue reading

Basic memberships: More trouble than they’re worth?

Posted: December 13, 2012

Basic memberships offered during pledge drives and in direct-mail appeals are a time-tested enticement for converting pubcasting viewers and listeners into contributors, but station-based development staff are perplexed about how to set the rate for this donation level. Some pubcasters … Continue reading

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