Study sees growth if NPR loosens up, sounds less elite

Posted: September 20, 2010

A new study for NPR identifies a much bigger potential news audience that would listen to public radio if the field works to break down perceptions that its programs are elitist and stuffy. Producers would have to make shows that are more lively and conversational and promoters would have to take greater care when describing public radio as “intelligent” and “serious,” according to the Los Angeles-based firm SmithGeiger. Continue reading

Thinking outside the core

Posted: September 20, 2010

While our audience stereotypes may be better informed than they were 40 years ago, they can blind us to our potential for growth and change, with equally dangerous consequences. Today there are many indicators that we have room for audience growth on radio if only we expand our view of the potential. Continue reading

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