Core value of PRPD: ‘Think audience’

Posted: September 10, 2012

When Public Radio Program Directors Association was formed 25 years ago, the idea that programmers should do things for an audience “felt like a complete revolution,” says Marcia Alvar in a Q&A with three of the founders. Continue reading

There’s no one formula for radio’s weekends

Posted: September 10, 2012

With national producers offering new programs and the Magliozzi Brothers retiring from Car Talk, program directors at public radio stations may have an opportune moment to update strategies for weekend programming. Yet with no surefire hits available beyond the familiar warhorses, there’s no easy formula for success when Saturday rolls around. Continue reading

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