In social media metrics, ROI is more than a sum of fans

Posted: May 14, 2012

… Building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway? Is it when you reach 1,000 followers? 10,000? … Continue reading

PRI adapted Studio 360 segment for an iPad book.

Posted: April 9, 2012

For its foray into e-book publishing, Public Radio International chose “Teacher Redesign,” in which a New York design firm created a branding campaign on behalf of the nation’s educators, and adapted it for Apple’s iPad. The iBook features 32 pages … Continue reading

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