Working with Bill

Posted: May 3, 2010

In the beginning, there was CBS Reports. Then came Bill Moyers. It was 1976. Executive Producer Howard Stringer wanted to show the world that the hour documentary was still viable despite the gaggle of magazine-style news shows pushing their way … Continue reading

Yes, web use is growing, but TV is still setting records

Posted: April 5, 2010

This paper began with a simple question. A station manager wanted to compare the sizes of her station’s web audience with its radio and television audiences — an apple-to-apples comparison. When she saw the results, her reaction was “OMG, why is that web audience so small?!” Continue reading

‘Tent-poles’ ahead

Posted: December 14, 2009

PBS is raising tent-poles to reinvigorate its primetime lineup. Over the next one to three years, it will shrink down a number of as-yet-unidentified series to high-profile special events, then use the freed-up production money and schedule space to nurture new shows it hopes will mature into icons. Continue reading

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