Co-host pairing prompts Brand to exit KPCC

Posted: October 9, 2012

KPCC’s ambitious three-year, $10 million project to fortify its newsroom and serve more people of color has created an unintended casualty: The Los Angeles station lost the popular namesake of its top-rated morning news magazine, The Madeleine Brand Show, after changes that included a new co-host. Continue reading

What to do about public radio’s ratings slide?

Posted: September 24, 2012

Now that Arbitron’s new ratings methodology is providing consistent and crunchable year-to-year data on radio listening, public radio programmers and producers are getting a clearer picture of listening trends — and it’s not a cheerful one. Cume and average–quarter-hour audience … Continue reading

Core value of PRPD: ‘Think audience’

Posted: September 10, 2012

When Public Radio Program Directors Association was formed 25 years ago, the idea that programmers should do things for an audience “felt like a complete revolution,” says Marcia Alvar in a Q&A with three of the founders. Continue reading

There’s no one formula for radio’s weekends

Posted: September 10, 2012

With national producers offering new programs and the Magliozzi Brothers retiring from Car Talk, program directors at public radio stations may have an opportune moment to update strategies for weekend programming. Yet with no surefire hits available beyond the familiar warhorses, there’s no easy formula for success when Saturday rolls around. Continue reading

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