Co-host pairing prompts Brand to exit KPCC

Posted: October 9, 2012

KPCC’s ambitious three-year, $10 million project to fortify its newsroom and serve more people of color has created an unintended casualty: The Los Angeles station lost the popular namesake of its top-rated morning news magazine, The Madeleine Brand Show, after changes that included a new co-host. Continue reading

What to do about public radio’s ratings slide?

Posted: September 24, 2012

Now that Arbitron’s new ratings methodology is providing consistent and crunchable year-to-year data on radio listening, public radio programmers and producers are getting a clearer picture of listening trends — and it’s not a cheerful one. Cume and average–quarter-hour audience … Continue reading

Core value of PRPD: ‘Think audience’

Posted: September 10, 2012

When Public Radio Program Directors Association was formed 25 years ago, the idea that programmers should do things for an audience “felt like a complete revolution,” says Marcia Alvar in a Q&A with three of the founders. Continue reading

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