Takeaway shifts to middays in bid for broader carriage

Posted: July 9, 2012

WNYC will move production of The Takeaway to later in the day and trim its length to one hour starting in September in an effort to boost carriage of the off-the-cuff news show that set out to challenge Morning Edition.

The New York station launched The Takeaway with co-producer Public Radio International in 2008 as an alternative to NPR’s morning blockbuster — the newscomer with a more spontaneous approach and increased audience interaction. But after four years, the show airs on the primary broadcast signals of 55 stations, up by just 15 since September 2009. Ten additional stations air it on digital multicast channels.
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