In social media metrics, ROI is more than a sum of fans

Posted: May 14, 2012

… Building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway? Is it when you reach 1,000 followers? 10,000? … Continue reading

@acarvin’s example

Posted: March 26, 2012

After the Arab Spring began, NPR’s Andy Carvin remains a rare breed. More journalists are using Twitter to find stories and connect with sources, but Carvin says few use it as he does…. Continue reading

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