Localore: matchmaker for innovation

Posted: September 19, 2011

Everhart: How did AIR’s experience with Makers Quest 2.0 inform the design of what you’re about to launch? Sue Schardt, executive director, Association of Independents in Radio: We learned that we have this vibrant asset of individuals — independent producers … Continue reading

WBUR finds ROI for stores in underwriting

Posted: August 29, 2011

Looking to expand the pool of companies that place underwriting spots on public radio stations, Boston’s WBUR unveiled results from its first-ever study demonstrating that sponsorship credits deliver a return on investment for corporate underwriters. Online surveys by Lightspeed Research, … Continue reading