Mobile giving a ‘no-brainer’ for TAL postcast audience

Posted: April 19, 2010

It’s not the best way to collect big annual gifts from station members, pubcasting fundraisers agree. But This American Life’s producers confirmed that giving-by-texting among their many devoted listeners holds considerable potential. Beginning last November, appeals for $5 donations included … Continue reading

For PBS pledge shows, overlap stations must pay extra or play later

Posted: April 13, 2010

The PBS Board tweaked its rules governing one of public TV’s touchiest ongoing internal disputes March 31, stepping in as a referee between major-market stations that are full members of PBS and the smaller Program Differentiation Plan (PDP) stations in the same markets that buy part of the PBS schedule — usually with restrictions on broadcast dates. Continue reading

Norm Craley, 65

Posted: April 12, 2010

Norman S. Craley, a broadcast engineer who worked 35 years at Washington’s WETA, died of cancer March 24 at the Capital Hospice in Arlington, Va. He was 65. He had been diagnosed with metastatic esophageal cancer six months earlier and … Continue reading

George Foster Peabody Awards for 2009

Posted: April 6, 2010

Producers for public broadcasting — and developers for its websites — received 14 Peabody Awards, announced March 31, 2010 Regarding websites, the judges honored two in public media: Sesame Street’s (“prodigious adaptability . . . delightfully educational, interactive,” the Peabody … Continue reading

Yes, web use is growing, but TV is still setting records

Posted: April 5, 2010

This paper began with a simple question. A station manager wanted to compare the sizes of her station’s web audience with its radio and television audiences — an apple-to-apples comparison. When she saw the results, her reaction was “OMG, why is that web audience so small?!” Continue reading