Study sees growth if NPR loosens up, sounds less elite

Posted: September 20, 2010

A new study for NPR identifies a much bigger potential news audience that would listen to public radio if the field works to break down perceptions that its programs are elitist and stuffy. Producers would have to make shows that are more lively and conversational and promoters would have to take greater care when describing public radio as “intelligent” and “serious,” according to the Los Angeles-based firm SmithGeiger. Continue reading

Thinking outside the core

Posted: September 20, 2010

While our audience stereotypes may be better informed than they were 40 years ago, they can blind us to our potential for growth and change, with equally dangerous consequences. Today there are many indicators that we have room for audience growth on radio if only we expand our view of the potential. Continue reading

Journalists counted: 3,200 pros; 6,000 total

Posted: September 7, 2010

Public broadcasting has 3,224 professional journalists plus 2,770 nonprofessionals contributing to its reporting, making a total of nearly 6,000, according to a census by a team from Public Radio News Directors Inc. that was commissioned by CPB. Three-quarters appear to … Continue reading

Buyer will take Nightly Business Report to ‘a new level’

Posted: August 23, 2010

WPBT sells to entrepreneur with history of legal disputes: Mykalai Kontilai, whose NBR Worldwide this month purchased Nightly Business Report, a staple of public TV carried five nights a week on 250 stations, talks about how his years as an instructional television distributor gave him a strong sense of public broadcasting values. ¶ He talks about how he’ll use that background to develop an educational outreach using the show to teach real-world financial responsibility. He talks of his plans to bring NBR to international audiences. ¶ What he doesn’t want to discuss are more than 20 lawsuits from 1999 through 2010 filed in San Diego County Superior Court against him or his companies — including five alleging breach of contract. Continue reading

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