Underwriting drop leaves NPR with $2.6M shortfall

Posted: May 29, 2012

Facing an operating deficit of $2.6 million this fiscal year due to a shortfall in corporate sponsorship income, NPR is stepping up efforts to cover the gap with additional gifts, grants and underwriting. These measures are being taken rather than … Continue reading

GMs take up PBS plan to expand Web video output

Posted: May 29, 2012

Three dozen general managers have coalesced around a proposal by PBS Interactive chief Jason Seiken to jump-start low-cost local video production at public TV stations. Seiken laid out his plan for reinventing public TV’s new media strategies during the PBS Annual Meeting in Denver. Continue reading

Ford backs for-profit newsroom

Posted: May 29, 2012

A recent Ford Foundation grant to the Los Angeles Times highlights the heightened competition pubcasters face for philanthropic dollars in a fast-changing media world. The $1.04 million two-year grant to the newspaper, a subsidiary of the Tribune Company media conglomerate, … Continue reading

In social media metrics, ROI is more than a sum of fans

Posted: May 14, 2012

… Building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway? Is it when you reach 1,000 followers? 10,000? … Continue reading

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