WBUR finds ROI for stores in underwriting

Posted: August 29, 2011

Looking to expand the pool of companies that place underwriting spots on public radio stations, Boston’s WBUR unveiled results from its first-ever study demonstrating that sponsorship credits deliver a return on investment for corporate underwriters. Online surveys by Lightspeed Research, … Continue reading

Moyers returns in January with weekly hour

Posted: August 29, 2011

The latest incarnation of Bill Moyers’ distinctive brand of talk programming will be the hourlong, multiplatform Moyers & Company, distributed by American Public Television. The January debut for the program — provided fully funded to pubTV stations — will mark … Continue reading

Pledge Pipeline, 2011-12

Posted: August 8, 2011

Current‘s first Pledge Pipeline previews 36 shows heading to public TV on-air membership drives in December 2011, March 2012 and beyond. Producers and distributors provided this information in response to Current‘s questionnaire. December ’11 ’60s Pop Rock: My Music Producing … Continue reading

An oasis for the ears in Trans-Pecos

Posted: August 8, 2011

Five ways Marfa Public Radio is different from your nearest NPR-member station: 1. The drivetime host reports on rush-hour traffic of five vehicles, “some turning left, some turning right and some going straight ahead … with one forlorn pronghorn along … Continue reading

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