Questions to ask before you collaborate

Posted: May 14, 2012

For two decades, Dick McPherson has managed the McPherson Associates’ Public Media Co-op, through which 30-plus stations with more than 25 percent of pubTV members have shared fundraising materials, strategies and tests. Current asked McPherson to flesh out his heroically … Continue reading

UConn’s ratings-rich lady hoopsters desert CPTV

Posted: May 14, 2012

The 18-year partnership that helped prove there’s an audience for collegiate women’s basketball came to an end last week when the University of Connecticut dumped the state’s public TV network for SportsNet New York, a regional cable network with vastly … Continue reading

Shows sate ‘appetite for a real-world experience’

Posted: May 14, 2012

Know something about antiques? Prove it,” screamed the ad seeking “pickers” for Market Warriors, the long-awaited companion series to PBS’s most popular primetime program, Antiques Roadshow. Though PBS pioneered the concept of reality television with American Family and other cinema … Continue reading

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