Ford backs for-profit newsroom

Posted: May 29, 2012

A recent Ford Foundation grant to the Los Angeles Times highlights the heightened competition pubcasters face for philanthropic dollars in a fast-changing media world. The $1.04 million two-year grant to the newspaper, a subsidiary of the Tribune Company media conglomerate, … Continue reading

In social media metrics, ROI is more than a sum of fans

Posted: May 14, 2012

… Building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway? Is it when you reach 1,000 followers? 10,000? … Continue reading

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