Core value of PRPD: ‘Think audience’

Posted: September 10, 2012

When Public Radio Program Directors Association was formed 25 years ago, the idea that programmers should do things for an audience “felt like a complete revolution,” says Marcia Alvar in a Q&A with three of the founders. Continue reading

PBS taps BBC’s Midwife to boost Sunday viewership

Posted: September 10, 2012

PBS’s yearlong effort to build more audience flow in its primetime schedule moves into new territory with the Sept. 30 U.S. broadcast premiere of Call the Midwife, a limited-run BBC drama that will attempt to draw in Masterpiece fans and keep them watching an hour longer on Sunday nights. Continue reading

At last, PBS’s new distribution system nears completion

Posted: September 10, 2012

In August 2005, PBS’s $120 million Next Generation Interconnection System was hailed as a major advance for the public broadcasting system. Its target completion date was late 2006. Seven years, several generations of technology and a change of management later, the main components of NGIS are finally moving toward full implementation. Continue reading

There’s no one formula for radio’s weekends

Posted: September 10, 2012

With national producers offering new programs and the Magliozzi Brothers retiring from Car Talk, program directors at public radio stations may have an opportune moment to update strategies for weekend programming. Yet with no surefire hits available beyond the familiar warhorses, there’s no easy formula for success when Saturday rolls around. Continue reading

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