In social media metrics, ROI is more than a sum of fans

Posted: May 14, 2012

… Building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway? Is it when you reach 1,000 followers? 10,000? … Continue reading

Delays by IRS put chills on news startups

Posted: May 14, 2012

Nonprofit news outfits that have sprung up across the country to fill gaps left by commercial media have hit an unexpected barrier in establishing themselves as providers of local news and information: the Internal Revenue Service. As many as a dozen journalism startups, most of them run largely by volunteers and accepting no advertising, have had their requests to be recognized as tax-exempt organizations delayed for many months and, in some cases, years. Continue reading

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