Benefits to multicasting pledge: new and lapsed donors respond

Posted: April 11, 2013

After 16 months on the air, WQED-TV’s all-pledge multicast Showcase channel is steadily bringing in donations of around $16,000 a month for the Pittsburgh station. That may not sound that impressive, considering WQED receives an average of $16,675 from airing just one day of pledge programming on its primary broadcast signal. But WQED officials say the revenues, and the benefits, are adding up. Continue reading

New metasite showcases Localore projects

Posted: April 10, 2013

The Association of Independents in Radio will launch a metasite April 22 that combines its 10 Localore multimedia projects on a single interactive platform, showcasing the results of a yearlong production to develop broadcast and web content in cities across … Continue reading

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