Benefits to multicasting pledge: new and lapsed donors respond

Posted: April 11, 2013

After 16 months on the air, WQED-TV’s all-pledge multicast Showcase channel is steadily bringing in donations of around $16,000 a month for the Pittsburgh station. That may not sound that impressive, considering WQED receives an average of $16,675 from airing just one day of pledge programming on its primary broadcast signal. But WQED officials say the revenues, and the benefits, are adding up. Continue reading

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