A growing push for data-driven documentary filmmaking

Posted: February 15, 2013

Wendy Levy, the director of arts consultancy group New Arts AXIS, called for documentary filmmakers to embrace big data tools as a permanent part of their storytelling process during the keynote address at the Media That Matters Conference, held Feb. 15 in Washington, D.C. Continue reading

WBEZ turns to matchmaking in ads aimed at younger listeners

Posted: February 13, 2013

Dubbed the “2032 Membership Drive,” the station’s newest citywide marketing blitz encourages young “interesting people” to “make babies” who will grow up listening to public radio. The ads appear on billboards and buses; a Facebook app created for the campaign has a matchmaking feature to help curious listeners connect. Continue reading

WXXI and Rochester Museum promote dialogue on race

Posted: January 30, 2013

WXXI in Rochester, N.Y., is teaming up with a local museum to encourage a community dialogue on race relations. The Rochester Museum & Science Center is hosting “Race: Are We So Different?” The traveling exhibit from the American Anthropological Association examines … Continue reading

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