Basic memberships: More trouble than they’re worth?

Posted: December 13, 2012

Basic memberships offered during pledge drives and in direct-mail appeals are a time-tested enticement for converting pubcasting viewers and listeners into contributors, but station-based development staff are perplexed about how to set the rate for this donation level. Some pubcasters … Continue reading

Winning members at their doors

Posted: December 3, 2012

One of the most promising new membership initiatives to come along for public television in years doesn’t involve phone banks, on-air pitches or premium packages. It’s door-to-door canvassing, the grass-rootsy technique for talking up causes and soliciting donations face-to-face. Continue reading

Kickstarter crowd backs Seabrook’s Decode DC

Posted: October 22, 2012

Former NPR correspondent Andrea Seabrook, who covered Congress until departing in July to launch an independent podcast called Decode DC, crossed the finish line on her Kickstarter fundraising campaign Oct. 17, hitting her goal of $75,000 and ultimately topping out … Continue reading

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