Basic memberships: More trouble than they’re worth?

Posted: December 13, 2012

Basic memberships offered during pledge drives and in direct-mail appeals are a time-tested enticement for converting pubcasting viewers and listeners into contributors, but station-based development staff are perplexed about how to set the rate for this donation level. Some pubcasters … Continue reading

Winning members at their doors

Posted: December 3, 2012

One of the most promising new membership initiatives to come along for public television in years doesn’t involve phone banks, on-air pitches or premium packages. It’s door-to-door canvassing, the grass-rootsy technique for talking up causes and soliciting donations face-to-face. Continue reading

ADVERTISEMENT
ADVERTISEMENT