A digital revolution for public radio fundraising

Posted: May 1, 2013

Marketing consultant John Sutton has been forecasting what public radio will look like in 2018, and his predictions, published on his blog RadioSutton since February, have been provocative. Sutton is among the pubradio analysts who believe that federal funding “will … Continue reading

Public radio tattoos make a comeback

Posted: April 19, 2013

The latest package of public radio fundraising premiums allows devout listeners to temporarily brand their passion for their favorite shows on their forearms — or elsewhere. A set of eight rub-on tattoos in colorful vintage designs tout the titles On … Continue reading

From Massachusetts Ave. to NoMa

Posted: April 15, 2013

After five years of planning and construction, NPR marked the next phase in its evolution as a national news organization with the April 13 broadcast of Weekend Edition Saturday, the first to originate from its $201 million flagship headquarters. Continue reading

Benefits to multicasting pledge: new and lapsed donors respond

Posted: April 11, 2013

After 16 months on the air, WQED-TV’s all-pledge multicast Showcase channel is steadily bringing in donations of around $16,000 a month for the Pittsburgh station. That may not sound that impressive, considering WQED receives an average of $16,675 from airing just one day of pledge programming on its primary broadcast signal. But WQED officials say the revenues, and the benefits, are adding up. Continue reading

Few ‘Magic Moments’ in March pledge

Posted: April 5, 2013

Pledge results reported by public TV stations from recently concluded on-air fundraisers were down 20 percent to 25 percent from the March 2012 drive, according to Kristen Kuebler, director of station research for Arizona-based TRAC Media. For most stations, the … Continue reading

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