Posted: July, 09, 2012
Commentary by Valerie Arganbright and Barbara Appleby
Public radio stations have widely adopted sustaining-member programs over the last several years. Because of this, one might assume that a significant number of sustainers contribute to public radio every month. However, the reality for most public radio stations is quite the opposite. Continue reading →
Posted: July, 09, 2012
Analysis by Mark Fuerst
A review of public stations’ financial data over the past 15 years shows that, despite their widely divergent revenue trajectories, public radio and television have both made great progress in implementing structural and cultural changes needed to pursue new revenues. Continue reading →
Posted: December, 03, 2012
By Dru Sefton
One of the most promising new membership initiatives to come along for public television in years doesn’t involve phone banks, on-air pitches or premium packages. It’s door-to-door canvassing, the grass-rootsy technique for talking up causes and soliciting donations face-to-face. Continue reading →A review of public stations’ financial data over the past 15 years shows that, despite their widely divergent revenue trajectories, public radio and television have both made great progress in implementing structural and cultural changes needed to pursue new revenues. Continue reading
What if Congress stopped allocating federal aid to pubcasting? The latest bleak financial analysis from CPB, released last week, adds some specifics about how service would be affected in dozens of congressional districts across the land. Fifty-four public TV licensees … Continue reading
NPR and KMBH in Harlingen, Texas, have received donations from a devoted listener who passed away in 2009. Wallace Cameron, a former professor of languages at Ohio University, left NPR $600,000 in his will. Cameron retired from Ohio University in … Continue reading
This reluctance to fundraise around children’s shows is “a conundrum,” Rotenberg said in an interview. “Kids’ programming is probably the most recognized and valued service that we offer … And yet it seems that, as a community, we shy away from it.” Continue reading
A new study on thank-you gifts in exchange for donations has produced counterintuitive results, according to Psychology Today: Receiving a gift unconditionally, such as with a solicitation letter, can have a positive effect, but conditional gifts — an offer of … Continue reading
The Super Bowl is over. The boys of summer have just taken the field. And March Madness has only recently subsided. That can only mean one thing to a public media development professional. It’s budget time! Many see this process … Continue reading
I love standing on a stage — especially in the American heartland — and saying to 500 public television supporters, “Fear is for people who don’t get out much. When we travel, we get out. And, in the same … Continue reading