Posted: July, 09, 2012
Commentary by Valerie Arganbright and Barbara Appleby
Public radio stations have widely adopted sustaining-member programs over the last several years. Because of this, one might assume that a significant number of sustainers contribute to public radio every month. However, the reality for most public radio stations is quite the opposite. Continue reading →
Posted: July, 09, 2012
Analysis by Mark Fuerst
A review of public stations’ financial data over the past 15 years shows that, despite their widely divergent revenue trajectories, public radio and television have both made great progress in implementing structural and cultural changes needed to pursue new revenues. Continue reading →
Posted: December, 03, 2012
By Dru Sefton
One of the most promising new membership initiatives to come along for public television in years doesn’t involve phone banks, on-air pitches or premium packages. It’s door-to-door canvassing, the grass-rootsy technique for talking up causes and soliciting donations face-to-face. Continue reading →PBS began mining national Nielsen data for pledge-drive audience insights in 2009, but it hasn’t learned what to do about declining pledge ratings. Continue reading
Public broadcasters face multiple and serious uncertainties on Capitol Hill over the next few months. A spending bill approved by the House subcommittee with oversight of CPB’s appropriation proposes to phase out CPB funding over the next three years; it … Continue reading
Current’s Pledge Pipeline previews 17 shows heading to public TV on-air membership drives in December 2012 and March 2013. Continue reading
SEATTLE — When public media development consultants and station leaders gathered at the University of Washington’s Seattle campus on July 10 to discuss fundraising programs of the future, two ideas stirred up the most vigorous discussion: the potential for sustaining … Continue reading
The NET Foundations for Television and Radio have exceeded a five-year, $25 million capital goal for their “Inspire Nebraska” campaign. “It was a major-giving campaign, but members grew tremendously,” said foundations Executive Director Jeff Beckman. “And, even more important, we … Continue reading
Public radio stations have widely adopted sustaining-member programs over the last several years. Because of this, one might assume that a significant number of sustainers contribute to public radio every month. However, the reality for most public radio stations is quite the opposite. Continue reading
At least 10 public television stations could be at risk of losing vital CPB community service grants this fiscal year and next because they have not raised the required minimum of $800,000 in nonfederal financial support. Continue reading