WBUR finds ROI for stores in underwriting

Posted: August 29, 2011

Looking to expand the pool of companies that place underwriting spots on public radio stations, Boston’s WBUR unveiled results from its first-ever study demonstrating that sponsorship credits deliver a return on investment for corporate underwriters. Online surveys by Lightspeed Research, … Continue reading

Pledge Pipeline, 2011-12

Posted: August 8, 2011

Current‘s first Pledge Pipeline previews 36 shows heading to public TV on-air membership drives in December 2011, March 2012 and beyond. Producers and distributors provided this information in response to Current‘s questionnaire. December ’11 ’60s Pop Rock: My Music Producing … Continue reading

Subsidies lost, urgency gained

Posted: July 25, 2011

As public broadcasting braces for expected cuts from its most predictable revenue source — the annual CPB appropriation — system leaders are talking as much about saving money as raising more of it. Collaboration and consolidation — ideals that pubcasters … Continue reading

After scandal, fundraisers debate ethics

Posted: July 11, 2011

Having witnessed the damaging one-round knockout of NPR fundraiser Ron Schiller in March, public radio’s development pros are working to adapt the lessons they’ve learned about ethics and prudence into a set of best-practices guidelines for use throughout the field. … Continue reading

Flow plan would push spots deeper into PBS hours

Posted: May 31, 2011

The traditional pledge-drive mantra brags about a piece of public television’s ancestral DNA: “PBS — your home for quality, uninterrupted programming.” So the public reacted fairly predictably when PBS announced at this month’s annual meeting in Orlando that it’s considering … Continue reading

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