Why don’t more stations adopt 'sustainer' ways?
Posted: July, 09, 2012
Commentary by Valerie Arganbright and Barbara Appleby
Development
Facing financial woes, KCETLink to focus on ‘transmedia’
Posted: May, 01, 2013
By Dru Sefton and Ben Mook
Planet Money crowdfunder soars, PRI campaign falls short of goal
Posted: May, 16, 2013
By Andrew Lapin
Seeking the next $100 million
Posted: July, 09, 2012
Analysis by Mark Fuerst
Winning members at their doors
Posted: December, 03, 2012
By Dru Sefton
PBS to produce sessions on TV fundraising at PMDMC
Posted: December 12, 2011Next year’s Public Media Development and Marketing Conference, the annual event organized by pubradio’s Development Exchange Inc., will include a new track for pubTV professionals, produced by PBS. The conference runs July 12-14 in Seattle. The track will focus on … Continue reading
Saying ‘thank you’ isn’t just polite — it could raise millions more
Posted: November 7, 2011How much are simple thank-you calls to donors worth to public television stations nationwide over the course of a year? Potentially, about $4.6 million. That’s one of the bright possibilities emerging from the Contributor Development Partnership, an ambitious effort to … Continue reading
Localore: matchmaker for innovation
Posted: September 19, 2011Everhart: How did AIR’s experience with Makers Quest 2.0 inform the design of what you’re about to launch? Sue Schardt, executive director, Association of Independents in Radio: We learned that we have this vibrant asset of individuals — independent producers … Continue reading
Meet the cub of the tiger of the house that Fred built
Posted: September 19, 2011It hasn’t been a truly beautiful day in the neighborhood for more than 10 years. Not since Fred Rogers, star of Mister Rogers’ Neighborhood for 33 years, hung up his red cardigan sweater for the last time in 2001. He … Continue reading
If you pay commissions on underwriting sales, make them incentives for team behavior
Posted: September 19, 2011… Management can support responsible behavior, however, by designing compensation systems that reward it. These techniques include offering a livable base salary augmented by commissions … and using a year-end bonus to reward such activities as assisting in philanthropic requests…. Continue reading
WBUR finds ROI for stores in underwriting
Posted: August 29, 2011Looking to expand the pool of companies that place underwriting spots on public radio stations, Boston’s WBUR unveiled results from its first-ever study demonstrating that sponsorship credits deliver a return on investment for corporate underwriters. Online surveys by Lightspeed Research, … Continue reading
Pledge Pipeline, 2011-12
Posted: August 8, 2011Current‘s first Pledge Pipeline previews 36 shows heading to public TV on-air membership drives in December 2011, March 2012 and beyond. Producers and distributors provided this information in response to Current‘s questionnaire. December ’11 ’60s Pop Rock: My Music Producing … Continue reading