Share = a station’s average quarter-hour audience expressed
as a percentage of all persons using radio in the time period. It compares a station's audience size to those of other stations in the radio market.
After years of strong growth, public radio's average share of the national radio audience peaked in 2003 at 5 percent.
Source: Radio Research Consortium Audience 2010, Report No. 4, Graph 3, based on Arbitron Nationwide survey, persons age 12+, Monday-Saturday, 6 a.m.-midnight. Definition of "share" based on RRC's definition in Ratings Terms You Need to Know.
Web page posted May 8, 2006
Current
The newspaper about public TV and radio
in the United States
Current Publishing Committee, Takoma Park, Md.
Copyright 2006