Facebook adds ‘Donate’ button for nonprofits

By Ben Mook

A screen grab of Oxfam America's Facebook page featuring the new 'donate now' button.

A screen grab of Oxfam America’s Facebook page featuring the new “Donate Now” button.

A new feature added to Facebook on Monday allows donors to give directly to charities by clicking on a “donate now” button.

“The Donate feature will appear beside Posts in News Feed shared by participating nonprofits and at the top of their Facebook Pages,” Facebook said in a statement on the new feature. “When people click ‘Donate Now’ they can choose the amount, enter their payment information, and immediately donate to that cause.”

Facebook said it will store the donor’s credit card on file, but that information will not be shared with the nonprofit.

Launch partners include the Nature Conservancy, Oxfam America, the American Society for the Prevention of Cruelty to Animals, Malaria No More and the World Wildlife Fund. Facebook is accepting applications from other nonprofits that want to join the program.

Other key points:

• The donations will go through Facebook, which will not forward personal information to the nonprofit.

• Donors will receive an email that will serve as a receipt for tax purposes.

• Facebook will forward 100 percent of the donation to the nonprofit.

Thanks to @allfacebook for the tip.

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